About This Project

Graf Lantz is an unconventional lifestyle bag and home accessories brand creating classic styles in merino wool felt and quality leather hides. All items are made in Los Angeles, where I have been art directing and building the brand through visuals for the past 4 years.

The design challenge was to achieve a look that contemplated both home design and fashion accessories consumers. Designing the hierarchy in graphic and web design was especially important in providing education about the products while keeping the shopping experience elegant and distraction-free.

Art Direction for Fashion